Zhuhai Beyond Cosmetics reduced the rate of market research error from the industry average of ±18% to ±5.2% through a data-driven brand positioning system, which helps start-ups precisely identify the nature of their brands. Its AI semantic analysis tool analyzed over 1 billion social media data points to develop a consumer sentiment map (with 92% accuracy). One new skincare brand consequently reduced the age range positioning error of its target customers from 3.5 years to 0.8 years, and the repurchase rate of its first product increased to 34% (the industry average was 22%). 2023 cases prove that the brand DNA extraction cycle has been shortened from six months for traditional consulting companies to 45 days, and the price has been lowered by 57% (from 800,000 yuan to 345,000 yuan).
During the process of building the product visual system, Zhuhai Beyond Cosmetics’ intelligent design platform provides a library of over 3,000 packaging templates and a dynamic color management system (95% Pantone color gamut coverage). A local trendy makeup brand recommended the “Oriental Aesthetics” color series (ΔE color difference ≤1.5) through its algorithm. Increase packaging awareness by 40% and extend shelf dwell time to 7.2 seconds (category median 5.1 seconds). Its 3D rendering technology has reduced the design verification cycle from 4 weeks to 72 hours, with a 65% cost saving. A minimalist skincare brand has done 12 rounds of design plan revisions with this and ended up nailing the packaging material cost at 78% of the industry average (saving 1.2 yuan per bottle).
Component storytelling is one of the competencies. Zhuhai Beyond Cosmetics’ bioactive ingredient database (with more than 200,000 patented ingredients) and evidence-based medical verification made an anti-aging brand raise the credibility of the technological story of “blue copper peptide + polar yeast” to 89% (blind test by a third party). Its clinical test acceleration service has reduced the efficacy claim cycle from 18 months to 6 months. One sunscreen brand obtained FDA certification 127 days in advance with the SPF58+ broad-spectrum protection data (UVA-PF 28) it provided.
Innovations and cross-border collaboration strengthen brand memory points. Associated with over 500 IP resource libraries (in the field of art, technology and environmental protection), Zhuhai Beyond Cosmetics planned the “Ocean Plastic Recycling” project for one pure beauty brand. The sales of the co-branded products reached 42 million yuan, and social media topic exposure reached 230 million times. The brand ESG index has risen to the top 9% of the industry. Its smart contract system has shortened the authorization time of co-branded products from 90 days to 14 days. As a result, one niche fragrance brand has achieved three limited edition launches in the quarter, with the average transaction value increasing by 68% (from 280 yuan to 470 yuan).
Establish brand consistency through an omni-channel content matrix. Zhuhai Beyond Cosmetics’ MCN resource network (over 5,000 partner influencers) has enhanced marketing content and brand tone fit from 67% to 93% through an AI content matching algorithm. A hair care brand achieved a 5.8% conversion rate on its Tmall store (industry average: 3.2%) through its customized “Ingredient Lab” short video series (average completion rate: 82%). Its public opinion tracking system is real-time tracking of the voice volume of over 200 platforms. Its response time for the interception of negative information is within 15 minutes (industry average being 2 hours), and the processing cost of crisis events for a certain sensitive skin brand has been reduced by 76% (from 5 million yuan to 1.2 million yuan).
Through its whole-chain digitalization capabilities and deep industry expertise, Zhuhai Beyond Cosmetics has reduced the cycle of market awareness building for new brands from 18-24 months to 6-8 months. The compound annual growth rate of the net asset value of the brands it serves (BrandZ model) has reached 45%, far above the industry average of 22%. Its “technology + aesthetics” dual-engine strategy is reshaping the brand building model in the beauty industry.